On the morning of Tuesday, July 22, 2025, CUFE Business School successfully held the 25th Session of 2025 Excellent Academic Forum in Conference Room 615 of the Main Teaching Building at the Xueyuan South Road Campus. Professor Garry D. Bruton, Tenured Professor of Management at the Neeley School of Business, Texas Christian University (USA), was invited as the keynote speaker. Teachers, doctoral students, master’s students of CUFE Business School, and scholars from other universities participated in this academic event.
The lecture was hosted by Associate Professor Yu Xiaodong of CUFE Business School. Before the event, Associate Professor Yu Xiaodong introduced Professor Garry D. Bruton’s academic achievements to the participants. Professor Bruton currently serves as a Tenured Professor of Management at the Neeley School of Business, Texas Christian University. In 2018, he was honored as a "Top 1% Highly Cited Researcher" globally; he has twice received the Fulbright Scholar award from the U.S. Department of State and was selected as a high-level foreign expert under China’s "Thousand Talents Program". He has held important editorial roles, including Editor of the FT50 journal Journal of Management Studies, Editor of Academy of Management Perspectives, and Senior Editor of Asia Pacific Journal of Management. Additionally, he has served as President of the Asia Academy of Management (AAOM).
The theme of Professor Bruton’s lecture was "No Credit for Success, Penalized for Failure? An Examination of Entrepreneur Race, Gender, and Prior Fundraising Track Records in Crowdfunding". Based on role theory and intersectionality theory, he explored the differential impacts that Black entrepreneurs face in crowdfunding activities due to racial stereotypes. Through the analysis of 1,164 manually coded crowdfunding projects and a follow-up experiment, the study found that compared with White entrepreneurs, Black entrepreneurs receive less recognition for their past successes and face harsher penalties for their past failures. Gender further moderates this relationship: Black women gain even fewer benefits from past successes and experience a greater decline in support after failures than Black men. Professor Bruton’s research reveals the interaction between race and gender in entrepreneurial financing, providing important insights for understanding equity issues in the crowdfunding field. At the end of the lecture, Professor Bruton specifically encouraged young scholars and doctoral students to conduct in-depth localized research: by combining the unique context of China’s entrepreneurial ecosystem, they should explore theoretical and practical issues with more localized characteristics, thereby contributing Chinese perspectives to global entrepreneurial research.
After the lecture, teachers and students present conducted lively discussions around the lecture theme, covering topics such as the impact of race and gender on entrepreneurial financing, methodological innovations in crowdfunding research, paths for localized entrepreneurial research, and future trends in entrepreneurial equity. These discussions greatly promoted the exchange and collision of academic ideas.
As an important platform for CUFE Business School to fulfill its mission of "contributing new management knowledge", the "Excellent Academic Forum" is committed to focusing on cutting-edge issues in the field of business administration and Chinese enterprise management practice. It gathers global wisdom and innovative perspectives to provide theoretical support and practical paths for promoting the sustainable development of Chinese society and economy.
