In October 2023, CUFE Business School signed a cooperation memorandum with the Securities Association of China, Shaanxi Regulatory Bureau of the China Securities Regulatory Commission, Beijing Stock Exchange (BSE), and Western Securities Co., Ltd., jointly establishing a university-enterprise collaborative talent cultivation mechanism. From July 1 to 3, 2024, over 30 teachers and students from the Business School visited Western Securities, launching the first three-day industry-leading practical training program in the securities sector.
From June 30 to July 2, 2025, during the 2025 Summer Labor Practice Week of CUFE Business School, a new group of 22 students, led by Teacher Gu Leilei (Vice Dean of the Business School & Director of the Marketing Department), Teacher Gao Yongling (Director of the School-Enterprise Integration Project & from the Department of Supply Chain and Operations Management), and Teachers Zhang Hui and Liu Baijiang (from the Student Affairs Office), visited the Beijing Branch of Western Securities, Beijing Stock Exchange, and listed company Miaoyin Digital Technology. This initiative further deepened practical training cooperation, strengthened university-enterprise linkage, and promoted in-depth integration of industry and education.
Theme of the Activity is "Industry-Leading Practical Training in the Securities Sector". In the morning of June 30, Yin Tao, Chairman of the Wealth Business Decision-Making Committee, Chairman of the Credit Business Decision-Making Committee, and Assistant General Manager of Western Securities Co., Ltd., delivered a welcome speech. Zheng Feng, General Manager of the Capital Markets Department, attended the event and encouraged students to learn actively and broaden their horizons. Subsequently, Ma Jiguang (an alumnus of CUFE), Co-Head of the Investment Banking Quality Control Department, gave a special lecture titled IPO Listing Strategy and Path Selection for Enterprises. Chen Song, a senior investment consultant at the Xueyuan South Road Business Department in Beijing, shared an interpretation of The Securities Market Supervision System. On June 30, Teachers and students visited Miaoyin Digital Technology (a listed company) in person. They gained an in-depth understanding of the company’s operation and management, experienced cutting-edge AR technology, and discussed issues related to AI alienation with the company’s professionals.
In the morning of July 1, Huang Ying, Deputy General Manager of the Human Resources Department of Western Securities, gave a lecture on Career Path Selection and Professional Development in the Securities Industry. Dr. Liu, Chief Analyst of the Non-Ferrous Metals Industry at the Research Center of Western Securities, shared insights on How to Interpret Listed Company Reports. Teachers and students visited the Listing Ceremony Hall of the Beijing Stock Exchange and attended a lecture titled Direct Services Reach Thousands of Miles, Rational Investment Enters Ten Thousand Households. They exchanged views on the functions of the Beijing Stock Exchange and the development of listed enterprises.
In the Morning of July 2, Zhou Lin, Head of the National-Level Investor Education Base of the Wealth Management Department of Western Securities and in charge of integrating investor education into national education, gave a lecture on Introduction to the Investor Rights Protection System. Yao Zhen, a trader from the Market-Making Business Department of the Fixed Income Department, delivered a speech on Overview of Fixed Income Business.In the afternoon, Liu Qinghai, Chief Strategy and Human Resources Officer of Western Securities, introduced the licenses, business categories, and competitive landscape of the securities industry, and made an in-depth summary of the industry’s challenges and mission responsibilities.
At the end of the activity, Yin Tao (Chairman of the Wealth Business Decision-Making Committee, Chairman of the Credit Business Decision-Making Committee, and Assistant General Manager of Western Securities) gave a wonderful summary of the event and thanked the students for their active participation. Teacher Gu Leilei, Vice Dean of the Business School, expressed hope that both parties would further deepen cooperation in multiple dimensions to continuously improve the effectiveness of talent cultivation. Three undergraduate students and one postgraduate student shared their experiences and insights from the activity.
CUFE Business School has always attached great importance to university-enterprise cooperation, promoting in-depth integration of the curriculum system and practical projects. It helps students deepen their understanding of theories through practice, comprehensively improve their professional quality and comprehensive abilities, and effectively enhance the effectiveness of talent cultivation.
Selected Practical Experience Sharing from Students
Guo Guanlin (Postgraduate Student)
"I would like to thank CUFE and Western Securities for providing this precious opportunity. This activity made me deeply feel three types of 'warmth': first, the warmth of humanity – the chartered buses and thoughtful meals reflected meticulous care; second, the warmth of experience – the course content taught by the teachers was practical and realistic, sincerely guiding our future and career development; third, the warmth of inspiration – the training and suggestions over the three days made us rethink our current plans and further clarify our life paths. Through these three days of learning, I have gained a lot of knowledge that will help my future planning and career development."
Yang Yanran (Undergraduate Student, Class of 2023)
"I would like to talk about my gains from this trip around three 'blessings'. First, the 'blessing' of 'timeliness' – this practical training came at the right time for my academic and career exploration. Second, the 'blessing' of 'appropriateness' – the arrangement of courses and visits was well-balanced, neither too superficial nor too esoteric. Third, the 'blessing' of 'progress' – this experience helped me make progress in both professional knowledge and cognitive thinking. Although the time was short, the three days were as precious as gold. This valuable experience has helped us, as eager learners, accelerate our transformation into 'Pi-shaped' young people with solid professional literacy and a strong sense of social responsibility. Thank you very much to Western Securities for the careful arrangement, and to the school for providing this precious opportunity and the teachers for their hard companionship!"
Xia Zishan (Undergraduate Student, Class of 2023)
"Over the past few days, I have systematically learned about the basics of the securities industry, the operation of Western Securities, and its business processes. As a 'beginner' in this field, I was able to adapt quickly and gain a lot. This practice is an important starting point. Whether in future study at school or internship work, I will take this as motivation to strive to improve my professional and practical abilities."
Yang Xinran (Undergraduate Student, Class of 2023)
"The practical suggestions from the teachers based on their work experience have benefited me a lot. In particular, the career planning lecture given by General Manager Huang Ying clarified the recruitment requirements of securities companies and helped me better plan my future. The internship application process shared in the course is very practical for undergraduate students. The emphasis on communication and initiative by the teachers is also a detail I previously overlooked. Thank you to Western Securities and the school for building this platform, allowing us to truly get in touch with this industry."
